Development · Publishing · Global Growth

Build with discipline.
Grow without borders.

AlphAppX develops, publishes and scales mobile games across global markets, combining repeatable product development with performance marketing across Meta, Google, TikTok, AppLovin and Moloco.

Global growth experience across

  • Meta
  • Google
  • TikTok
  • AppLovin
  • Moloco

One operating model.
Two connected disciplines.

Product thinking and market learning stay in one loop—from the first concept through launch and continuous optimisation.

D

Development

A structured path from market opportunity to Android and iOS products, with monetisation and long-term operation considered from the outset.

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P

Publishing

Launch planning, global user acquisition and post-launch optimisation built around real market signals rather than one-off campaigns.

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Breadth with focus

Experience across the mobile game economy.

Our perspective spans different player motivations, product depths and monetisation models—while keeping every growth decision grounded in the product.

Genres
  • Casual
  • Puzzle
  • Match
  • RPG
  • SLG
Monetisation
  • IAP
  • IAA
Platforms
  • Android
  • iOS

The growth loop

A continuous path from insight to impact.

  1. Learn

    Frame the market, audience and product opportunity.

  2. Test

    Turn assumptions into measurable product and campaign signals.

  3. Scale

    Expand what works across audiences, channels and markets.

  4. Optimise

    Feed performance insight back into product and publishing.

Have a mobile game with global potential?

Let’s explore what disciplined growth can unlock.

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